You’ve all heard of the Digg Effect right? Well, I wanted to show all of you the Michael Crabtree Effect. Crabtree is a wide receiver for the Texas Tech Red Raiders. He’s pretty much the best WR in college football. On Saturday, Texas Tech played No. 1 ranked Texas. Thanks to an amazing touchdown grab by Crabtree with 1 second left on the clock, the Red Raiders upset to Longhorns.

Now, I own a Michael Crabtree fan site. So because of his amazing play (see video below), there were a ton of people searching for him online. Check out how my traffic stats increased just because he made that amazing play.

See normally, I get just over 100 uniques/day. However on last Saturday and Sunday my traffic shot up to almost 700 uniques.

I experienced the same thing last year on my Tim Tebow fan site. When all the Heisman voting was going on, my traffic just boomed. That is one of the positives of owning a fan site for a superstar athlete. One thing to note though… there is always a possibility of a reverse effect. Let’s say Michael Crabtree blows out his knee and can’t play football for a year or maybe even his career is done. Then you’re fan site becomes worthless.