When I can’t think of a topic for a post I’ll head over to DP for an idea. I came across this thread in the Marketing Section. Why do more than 95% of marketers fail?

My initial response was that they quit or give up. But let’s take a look at what some of the other responses were.

• Impatience
• Lack of knowledge and creativity
• Lack of focus
• No determination
• Dishonesty with themselves
• Inability to study every day
• Under capitalization

These are all good responses, and I agree with most of them. If you don’t have the determination to succeed in your marketing campaign then you will ultimately fail. You need to set your goals, build a plan, and execute the plan. Being impatient is a sorry excuse for failure. Even a newb knows that to achieve great things, it will require time.

Now, where the question “Why do more than 95% of marketers fail?” loses some people, is that not all failures are bad! Sometimes you will fail a few times before you succeed. It’s happened in almost every entrepreneur story you’ll read. Very, very few people hit a homerun with their first swing.

If you look at the list above and find yourself struggling with a few of them, dissect the issue and search for help. Reach out to friends and see how you can tackle the problem.