Nov
Google is Sticking it to Publishers
You may have heard by now that Google has altered Adsense units to reduce the click area on your displayed ads. Instead of visitors being able to click anywhere in the ad unit (including the blank white space around around the link text), they can now only click the ad in the link title or description. What this means is that there will be fewer accidental clicks on your ad units. Good for advertisers, bad for publishers.
As an Adsense user, this will probably hurt my earnings. I’m not sure how much, but I can’t imagine it being much. Sure the area where people can click on your ad will be reduced by more then 50%, but seriously, who the hell clicks on white space anyways. Most people clicking your ads actually want to click on them. They won’t be clicking white space near the ad, they’ll click on the link title just like they click on everything else.
I think webmasters were over-reacting when they initially heard the news. Unless you’re tricking your visitors into clicking your ads (which is against Adsense TOS anyways), you shouldn’t be affected to the point where you’re earnings are ruined. If CTR drops to some ridiculous low on my websites, I always have YPN to fall back on. I haven’t run YPN on my websites in months. I have no idea if it’s gotten any better or worse since this summer when I dropped it.




