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Everyone knows that Yahoo Publisher Network pays more than Google Adsense. If you make the switch, you won’t even get 10% of the number of clicks you were getting, but the payout per click will increase 10-20x. It’s quite impressive. However, there is still one thing that boggles my mind with Yahoo.

With Pimp Myspace in January using Adsense I made $125 for the month. Since making the switch to YPN I’ve made $375, and thats in just under 30 days. Sure my traffic has increased maybe an average of 200 uniques/day, but that doesn’t coe anywhere close to making up for such a huge increase. Yahoo pays more.

I’ve very happy with YPN, except for one thing. The earnings fluctuate way too much. Google was easy. I earned about the same thing everyday. Yahoo on the otherhand is like a schizo. 15 on Friday made me $8.43. 16 clicks on Saturday made me $20.34. What’s up with that? 1 extra click on Saturday increased my earnings by $12.00? I know some ads pay more than others, but that’s just weird.

And it happens to me all the time. Thingsalways have a way of averagine out though. I’ll make $14-15 a day usually, but every once in awhile I’ll get those weird days over $7 or $8 and then like $21 or $22.

I might play with my ad targeting to see if that changes anything